As Germany prepares to host the FIFA Women’s World Cup,advertisers are keen to link up with the German national squad. Clients want to take advantage of the media attention and the team’s positive image.
Advertisers Discover Women’s Football
The German national squad’s preparations for the FIFA Women’s World Cup on home soil are in full swing, with a total of seven training sessions planned. For a change, the team squeezed in a session of a quite different nature: Taekwondo.
Kicking Their Way to the Title
Times have changed in Germany as a football country: nowadays, parents no longer take just their sons to training sessions on the pitch – they’re taking their daughters, too. Long gone are the days when the fascination of football was an exclusively male domain
Women’s football is booming in Germany